It was on October 3rd that Hyundai Canada made the announcement, the culinary entrepreneur of the blog Trois Fois par Jour Marilou becomes the new Hyundai ambassador for Quebec.
Christine Smith, Marketing Director at Hyundai Canada said: “Marilou shares an organic synergy with the values of Hyundai Auto Canada. This young businesswoman will be able to promote the values of Hyundai in Quebec thanks to her impressive career and her endearing personality.
Its collaboration with Hyundai Auto Canada will create the “WAH” effect, a Korean word similar to “wow”, sought by Hyundai. In addition, following the new campaign entitled “We make WAHs”, we can expect this expression to be present in the marketing communication elements intended for Hyundai products.
As for her, the entrepreneur and mother of two emphasizes that "it is important for me to associate myself with people who are sensitive to reality, to current global challenges and who wish to adapt and always improve ".
She adds by pointing out that she is honored by the trust that Hyundai Canada places in her by honoring her to become the brand ambassador for Quebec. “I was touched by the aspirations of Hyundai. We had the opportunity to talk about my desire for philanthropy, my reality as a mother who lives in the suburbs and as a woman entrepreneur in Quebec who travels a lot".
Moreover, it is now possible to see the very first campaign with Marilou on television, on the web and at the cinema. The Hyundai Ile Perrot team therefore welcomes Marilou to the big Hyundai family.
